Friday, October 27, 2006


Happiness is fast becoming the latest thing marketers promise to deliver. Coke is currently all about " Happiness in a bottle", provided of course that you're looking at things from the "Coke side of Life".

OK, I'm enough of a cynic to rise to that. I love to collect quotes and this is one of my favourites:

"Happiness is always a by-product. It is probably a matter of temperament, and for anything I know it may be glandular.
But it is not something that can be demanded from life, and if you are not happy you had better stop worrying about it and see what treasures you can pluck from your own brand of unhappiness."
- Robertson Davies

See, it does always come down to the value of the brand.

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